SMART-Mail

SMART-Mail is the preferred way to communicate with the customers, and in particular SMART-Loyalty club members. It is a state of the art email based communication solution that allows for personalisation of messaging to different customers or customer segments, full tracking of email activity, with reports on when the email was sent, received, read, which hyperlinks were clicked, when and by who etc. SMART-Mail also handles most “anti-spam” measures, bounces, unsubscribes, and can track email forwarding to friends.

Email communication has become widely accepted and whilst a few households are still without internet access, the number of broadband connections now supercede traditional dial-up connections. Traditional paper based communication in the form of newsletters are also recommended, essentially for the distribution of reward vouchers.

SMART-Loyalty interfaces with SMART-Mail although both tools, as can the rest of the tool kit, be used independently and adopted as required by the business need.