SMART-Research

SMART-Research is a web-based tool to help define future marketing strategies so that customer feelings are used as a key driver to the formation of company policy. The tool can also be used to ascertain awareness levels and penetration levels within catchment areas.

By benchmarking key customer motivators against previous periods and known competitors, the SMART-Survey can demonstrate how the company is progressing against its own goals and its competitors. The feedback from the SMART-Survey can be applied to marketing strategies to ensure the company delivers what the customer needs. Motivational drivers can include pricing, quality issues, staffing, merchandising, ease of shopping, convenience, promotion, retail ambiance and overall shopping experiences.

Results from the survey can reveal the true loyalty of customers to the brand and how fragile the customer base is.